Most founders can tell you what they sell. ICP clarifies who they should sell it to. The answer then becomes vague: small businesses, anyone with a budget, whoever replies first.
The Scope turns that answer into something you can write down. You describe your company in a few sentences. If you have customers or past deals, you can add them as a simple list and The Scope uses them as evidence.
Five stages, one at a time
- Segments: four to six groups of customers who need the same job done, scored on pain, willingness to pay, your right to win, how reachable they are and how fast they buy. You set the weights and the ranking follows your weights, not the AI.
- Profile: one ideal customer profile for the segment you pick, checked against your list if you added one.
- Buying committee: who decides, who holds the budget, who champions it and who can block it.
- Disqualifiers: the signs a prospect is a poor fit, with a question to ask early.
- Messaging: one angle for each of your top segments.
You review and edit every stage and confirm it before the next one opens. At the end you download one file with everything you confirmed.
What it looks like
We tried it on a made-up company that sells scheduling software to physical therapy clinics. ICP produced four ranked segments. It included the best profile, a buying committee, and messages for the top segments.
The Scope only works from what you give it. It does not look anything up, and it lists its assumptions where it has to guess.
If you are about to spend money on outreach, write down who the ICP is for first.