The Bellows
Turn what you sell into a 90-day marketing campaign
A 90-day plan, a scored list of channel ideas, ad sets written to each platform's character limits, and a tracking plan with consistent UTM tags, built from your own product description and edited by you.
Campaign plans get built in pieces: a channel list in one document, ad copy in another, tracking in a spreadsheet nobody trusts. Ads get cut off by character limits and campaigns can't be compared because every link is tagged differently.
Backshack is in private beta.
What you get
- A 90-day plan with phases, goals and a weekly rhythm you can follow.
- A scored list of channel ideas, so you can see which to start with and which to skip.
- Ad sets for Google Search, Meta and LinkedIn, written to each platform's character limits.
- A tracking plan with UTM tags that follow one naming pattern across every channel.
Inside the tool
- 1. Context
- 2. 90-Day Plan
- 3. Channel Ideas
- 4. Ad Sets
- 5. Tracking Plan
- 6. Export
You confirm each stage before the next one runs. The Bellows only plans and exports. It never buys ads or posts anything for you.
Backshack is in private beta.