The Rival
Know what your competitors are doing before you decide
Give The Rival up to five competitor pages. It profiles each one, puts your product beside them and predicts what they are likely to do next.
Most teams size up the competition from a few open tabs and a gut feeling. What each competitor charges, who they say they are for and what they promise ends up in someone's head instead of on the page.
Backshack is in private beta.
What you get
- Profile up to five competitor pages: positioning, pricing, features, strengths, weaknesses and messaging, with the sources used
- See your product beside them in one table: target customer, pricing and core features
- Get a predicted next move for each competitor, with a likelihood, the signal behind it and a suggested response
- Export everything as a file for The Scope, so competitor research feeds customer research
Inside the tool
- 1. Profile
- 2. Compare
- 3. Next Moves
Tested on a made-up project-management company against the pricing pages of Asana, Trello and monday.com: three profiles, a side-by-side comparison and a next move for each, in about a minute.
Backshack is in private beta.